Educating Tomorrow Wins a Design Team
Submitted on February 4, 2011 - 13:29 by Nathaniel Page
Educating Tomorrow is receiving an image makeover, courtesy of desigNYC, Language Dept., and Rubenstein Technology Group. DesigNYC finds free design services for organizations working to green the city and improve public health. Last year, their matchmaking resulted in designs for a 100-block ecological corridor on northern Broadway, for a 31,000-square-foot landscape garden in the Bronx, and for the restoration of the Fireboat House, home of the Lower East Side Ecology Center.
Educating Tomorrow asked to be considered for desigNYC’s second annual round of awards last November. They were paired with Language Department, a Manhattan branding firm with sophisticated tastes, and Rubenstein Technology Group, a web developer in Brooklyn. Other clients of the former firm include Kleenex and The Economist; of the latter, British American Tobacco and Electrolux. Over the course of 2011, Language Department will help Educating Tomorrow define itself, as they did Trace Furniture, for whom they developed an understated, engraved logo with an austere, Zen look. Any such scheme would improve ten- or twenty-fold Educating Tomorrow’s current green and blue rectangle look. Meanwhile, Rubenstein will rebuild the Educating Tomorrow website to form a hub for environmental educators. Through the new site, Educating Tomorrow hopes to provide forums, blogs, an electronic newsletter and "green maps." Educators will be better able to share field trip ideas, speakers, grant opportunities, internships, and curriculum. The mapping application will track green school initiatives city wide-- recycling programs, school gardens, green roofs and environmental courses and clubs. Among desigNYC’s other collaborations this year: designs for a complex of greenhouses at a community garden in Cypress Hills, and a Caribbean plaza in Crown Heights.